IntelliTXT FAQ
07/21/2005About IntelliTXT
What is it?
The doubly underlined links are provided by a
product called IntelliTXT. It scans each page for both appropriate advertiser
key-words and contextual relevancy. If a match is found, a small number of
words are identified as sponsored links and decorated with a double underline
that distinguishes them from other types of links. See the IntelliTXT site for more detailed information about the IntelliTXT product.
How does it work?
If you mouse over one of these sponsored
links you will be presented with a ToolTip describing an advertiser's product
or service. If you want to find out more information, you can click on the
key-word and it will act like an ordinary link taking you to a page belonging
to the advertising company. For every click on a highlighted key-word, we will
receive a small payment.
Keyword relevancy
The key-word list has been chosen so as
to be as relevant as possible to a technology site. For example, words like "rss" and "schema" will
be considered relevant. Words like "community" and "professional" won't be
considered relevant to turn into advertiser links no matter how often they
might appear.
Why is this being done?
O'Reilly's online content remains
free to our readers. Products like IntelliTXT allow us to continue to offer
quality content for free. On the other hand, we invest time and money for the
authors, editors, producers, as well as for the technology and infrastructure.
As we're sure many will appreciate, there is pressure for us to generate revenue
from advertising to cover all of the costs, and this is an opportunity for
us to do just that.
What do you need to do?
Nothing. Continue to use the site
as you've always used it. If you see any advertiser's products or services
that interest you, feel free to click on the link. Hopefully you'll benefit,
the advertiser will benefit, and we will benefit too. If not, don't scroll
over the keywords and don't click and your reading experience will be uninterrupted.
Feedback
We'd like to hear from you about the service. We
certainly expect there to be some concerns, and not everyone will like or use
the service. In our experience of introducing new features, some will absolutely
hate it, and they'll tell us all about it, and more! As usual, we'll try to
respond to all your concerns, although can't promise individual responses.
We hope and expect the vast majority will see it as an additional service for
those people who are interested, and regardless, will not interrupt your reading
experience. Please send feedback to
Misc.
What if you can't see it?
The IntelliTXT software only operates on Internet
Explorer browsers, version 5 and above, Netscape 7.2 and above, and Firefox
.8 and above.
How to disable
Click here to disable IntelliTXT.
How to re-enable
Click here to enable IntelliTXT.
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