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WWDC: Apple's New Media Event

by Derrick Story
Mac Newsletter for 06/20/2003

Dear Mac Reader,

Is it just me, or have you noticed a real shift in tone for WWDC this year?

Rumors of a new processor and major laptop revs have pushed the Panther preview to the background. If I didn't know better, I might have accidentally packed my bags for New York instead of San Francisco. Oh, but wait, Steve isn't going to New York, is he? He's staying right here in Apple's backyard at Moscone West.

Watching Apple play the media game is like watching a chess match through a straw. You see the individual moves, but you have no idea what the rest of the board looks like... that is, until your queen is gone.

As I look through my straw, here's what I see happening. Indeed, new hardware will be announced at WWDC. (Whoa, that's freaky in itself. Since when was WWDC supposed to be exciting?) But the new products won't be quite ready to ship yet.

Then, just by happenstance, the announced goodies are on display at Macworld NY three weeks later. Possibly they'll even be available by then.

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Steve gets to make the big splash at his own show, and Macworld provides the follow through. (Did you notice that Greg Joswiak, Apple Vice President of Hardware Product Marketing has just been added as a feature presentation in NY? What a coincidence!) And as a bonus, while we're in San Francisco we'll also learn about some new thing called Panther.

Or, once again, I lose my queen to Steve...

Until next time,
Derrick Story
O'Reilly Network Managing Editor

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