100,000 Ain't Bad

by Derrick Story
Mac Newsletter for 08/30/2002

Dear Mac Reader,

Someone forgot to tell the 100,000 Mac users who forked over their hard-earned money last weekend that Jaguar is too expensive and too hard to learn. In fact, according to MacCentral, OS X 10.2 set "a new record for Mac OS sales for a single weekend."

Now granted, in the big picture, 100,000 units isn't world domination. But I do think it's noteworthy for a few reasons:

First, I really appreciate how Apple is handling the birth of its new operating system. They are showing creativity and common sense with the design. And so far, Apple has made all of its deadlines.

Second, last weekend showed all of us the importance of Apple's new retail outlets. The "100 Minutes" promotion was brilliant, but could have never happened without the physical presence of the Apple Stores. This is an investment that's going to pay off.

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Third, I'm really excited by those who are making the leap and embracing Mac OS X. At a time when it would be so much easier to take the path of least resistance and shy away from change, there are at least 100,000 people who choose to explore the new frontier. Those folks are blazing the trail of our future.

If it's true that one person can change the world, then surely 100,000 can have an impact on personal computing.

Until next time,
Derrick
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Derrick Story
O'Reilly Network Managing Editor
derrick@oreilly.com

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