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Fight the Good Fight

by Derrick Story
Mac Newsletter for 07/19/2002

Dear Mac Reader,

If I've learned nothing else during my trip to Macworld N.Y., I've learned that both Apple Computer and New York City are two tough customers. And I mean that in the most flattering way possible.

First Apple. Let's face it, the technology sector of the economy is in the pits right now. Hey, what am I saying? The whole darn thing is a struggle these days.

Apple has chosen to buckle down and fight the downturn. As Steve Jobs said during his keynote address, "We're going to innovate out of these hard times." And they're doing just that.

Both the new iMac and iPod are terrific. The update to iTunes is solid. New applications such as iSync and iCal are creative and useful. Apple is pulling together all the pieces to make "Mac to mobile" a pleasurable reality.

Times might be tough, but Apple is even tougher. Heck, they just opened a new store in SoHo that will knock your socks off.

Then there's New York City. In my eyes, these people are the picture of determination. Personally, I find it challenging to work here. But because these residents seem so focused on getting the job done and moving forward (as quickly as possible I might add), I don't mind the different lifestyle. This city has been an excellent host for Macworld.

To subscribe to the Mac newsletter (or any O'Reilly Network newsletters), visit http://www.oreillynet.com/cs/user/home and select the newsletters you wish to receive in your user profile (you'll need to log in with your existing O'Reilly Network account -- if you don't yet have an account, you'll need to create one).

I have found this trip inspiring. The message this week was, "If you really believe in what you're doing, then fight for it." Both Apple Computer and New York City are doing exactly that.

Until next time,

Derrick Story
O'Reilly Network Managing Editor
derrick@oreilly.com

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