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O'Reilly Happenings at Macworld SF 2007

by Bruce Stewart
12/11/2006

O'Reilly Media is excited to again be part of the annual Macworld Conference & Expo, which will be held in San Francisco's Moscone Center, January 9-12. This year's focus on the digital lifestyle puts the spotlight on O'Reilly's roster of star authors. We've got a great lineup of in-booth tech talks and plenty of Mac and digital media titles to browse, so plan on stopping by our booth if you'll be at Macworld. We also have an exciting pre-Macworld event that will take place at the Book Passage book store in Corte Madera on Sunday, January 7 at 7:00 p.m. An expert panel of O'Reilly authors will be on hand to discuss the state of digital photography and answer questions.

O'Reilly T-shirt

Buy two books, get a free T-shirt, while supplies last.

You can save money by taking advantage of our special 25% off deal for all books sold during the show. And if you buy two or more titles at the booth, you'll get an O'Reilly T-shirt (while supplies last). You can also enter to win a drawing to be one of four lucky winners of $500 worth of books.

Some of this year's O'Reilly Macworld highlights include:

  • David Pogue, O'Reilly author, New York Times technology columnist, and Mac industry luminary, returns to Macworld to host the conference's own talk show.
  • Popular O'Reilly authors Mikkel Aaland, Stephen Johnson, Julieanne Kost, Ken Milburn, Derrick Story, and Eddie Tapp are appearing at the conference's new Digital Lifestyle Experience booth, centrally located at North Hall. It's dedicated to hands-on demonstrations, training, and tips and techniques on everything from cameras, to printers, to hosting services, to asset management, and more.
  • Andy Hertzfeld is speaking in our booth on Tuesday, telling stories about how the Mac was created, and signing copies of his book Revolution in the Valley.
  • Over at the O'Reilly Macworld booth, the digital media authors will give scheduled talks throughout the week.
  • On January 10, the O'Reilly panel heads over to the San Francisco Apple Store to share their insider know-how starting at 4:30 p.m.

O'Reilly Speaker Lineup

The O'Reilly Media booth is #2112 in the South Hall. Book authors will be on hand to answer your questions or to sign purchases from the on-site store. There is also a full slate of demonstrations featuring David Pogue, Derrick Story, Mikkel Aaland, Deke McClelland, Eddie Tapp, Julieanne Kost, Stephen Johnson, Ken Milburn, and Adam Goldstein. Talks are scheduled throughout the week while the Expo floor is open. Here's the speaker schedule to help you plan your week.

Tuesday, January 9th

Time Presenter Subject Location
12:00 p.m. Derrick Story Aperture Power Tools
12:00 p.m. Andy Hertzfeld Revolution in the Valley O'Reilly Booth
1:00 p.m. Eddie Tapp Creative Enhancement Techniques O'Reilly Booth
1:00 p.m. Mikkel Aaland Shooting Digital Digital Photography Experience, North Hall
2:00 p.m. Stephen Johnson TBA O'Reilly Booth
3:00 p.m. Mikkel Aaland Photoshop Lightroom Adventure O'Reilly booth
3:00 p.m. Peter Krogh Digital Asset Management Digital Photography Experience, North Hall
4:00 p.m. Adam Goldstein Cool AppleScript Tricks O'Reilly booth
5:15 p.m. Peter Krogh Digital Asset Management O'Reilly booth

Wednesday, January 10th

Time Presenter Subject Location
9:00am David Pogue Macworld Live! With David Pogue
10:00am Mikkel Aaland Photoshop Lightroom Adventure Digital Photography Experience, North Hall
10:00am Deke McClelland Photoshop CS2 Actions & Automation, Session 1 SB Professional
11:00am Adam Goldstein Cool AppleScript Tricks O'Reilly booth
12:00 p.m. David Pogue Pogue's Mac OS X Secrets O'Reilly booth
12:00 p.m. Eddie Tapp Controlling Digital Color & Creative Enhancement Techniques Digital Photography Experience, North Hall
1:00 p.m. Mikkel Aaland Photoshop Lightroom Adventure O'Reilly booth
2:00 p.m. Julieanne Kost Window Seat: A Point of View O'Reilly booth
2:00 p.m. Ken Milburn Start-to-Finish, Non-Destructive Workflow Digital Photography Experience, North Hall
3:00 p.m. Derrick Story iPhoto Full Tilt O'Reilly booth
4:00 p.m. David Pogue Mac Meets Windows O'Reilly booth
4:30 p.m. O'Reilly Photo Panel* Expert Photography Tips Apple Store

*Mikkel Aaland, Eddie Tapp, Stephen Johnson, Derrick Story, Ken Milburn

Thursday, January 11th

Time Presenter Subject Location
10:00am Mikkel Aaland Photoshop Lightroom Adventure Digital Photography Experience, North Hall
10:00am Stephen Johnson TBA Digital Photography Experience, North Hall
11:00am David Pogue Pogue's iPhoto Secrets O'Reilly booth
12:00 p.m. Deke McClelland From Magic Wand to Channels O'Reilly booth
1:00 p.m. Deke McClelland Vanishing Point and Smart Objects O'Reilly booth
2:00 p.m. Ken Milburn Start-to-Finish, Non-Destructive Workflow O'Reilly booth
3:00 p.m. Mikkel Aaland Photoshop Lightroom Adventure O'Reilly booth
3:30 p.m. David Pogue The Digital Camera of 2015 US953
4:00pm Deke McClelland Image Sharpening Techniques Digital Photography Experience, North Hall
4:00 p.m. Adam Goldstein Cool AppleScript Tricks O'Reilly booth
5:00 p.m. Phil Torrone Podcasting 2.0 O'Reilly booth

Friday, January 12th

Time Presenter Subject Location
2:00 p.m. Derrick Story Expert Shooting Techniques with Compact Cameras Digital Photography Experience, North Hall
3:00 p.m. Phil Torrone Podcasting 2.0 Apple Store
Macworld SF 2006
Macworld SF 2006

Expo floor hours are:

  • Tuesday, January 9: 11 a.m. to 6 p.m.
  • Wednesday, January 10: 10 a.m. to 6 p.m.
  • Thursday, January 11: 10 a.m. to 6 p.m.
  • Friday, January 12: 10 a.m. to 4 p.m.

If you don't have an Expo floor pass already, you can download this PDF, print it out, and present it for admittance.

O'Reilly Authors Speaking on the Macworld Conference Program

Here are the O'Reilly authors who will be presenting at least one Macworld session during the show.

  • David Pogue: Macworld Live! With David Pogue, The Digital Camera of 2015
  • Mikkel Aaland: Digital Photography Experience, North Hall
  • Deke McClelland: Photoshop CS2 Actions & Automation
  • Derrick Story: Digital Photography Experience, North Hall, Aperture Power Tools workshop, Apple User Group Lounge
  • Stephen Johnson: Digital Photography Experience, North Hall
  • Ken Milburn: Digital Photography Experience, North Hall>
  • Eddie Tapp: Digital Photography Experience, North Hall
  • Julieanne Kost: Digital Photography Experience, North Hall

Special Pre-Macworld Event

Book Passage Event
Sunday, January 7 at 7:00 p.m.
Ask the experts. Leading digital photographers answer all your questions. Location: Corte Madera

Special Events at Macworld

Apple Store Event
Wednesday, January 10 from 4:30 p.m. to 5:30 p.m.
"Expert Photography Tips ... from Real Experts!" O'Reilly Photo Panel: Mikkel Aaland, Eddie Tapp, Stephen Johnson, Ken Milburn, Derrick Story

Featured Books at Macworld

We'll have a ton of books to peruse in the booth bookstore. Here's a sampling of just a few of these featured titles:

iPod Missing Manual

All of our books will be discounted by 25% at the show. And of course, this is a great opportunity to have them signed by the author.

For more information about O'Reilly booth activities, contact Betsy Waliszewski: See you in San Francisco!

Bruce Stewart is a freelance technology writer and editor.


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