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TenCon Fly-by

by Derrick Story

Over the past few weeks, I've been pointing out some of the interesting highlights and unusual events that I think make the O'Reilly Mac OS X Conference (Oct. 25-28 in Santa Clara, Calif.) a "must-see" event. In case you've missed some of those postings in the What's New box on, here's a fly-by for your surveying pleasure.

"Life Hacks" Comes to Mac OS X Conference

Mac OS X has rapidly become the platform of choice for expatriate UNIX and Windows hackers seeking powerful, stylish ways to run their work and hack their lives. They brought with them some amazing new insight and new applications that are changing Macs and their users in profound ways. "Life Hacks" warlord Danny O'Brien and 43 Folders' Merlin Mann are bringing their hottest tools and tricks to the O'Reilly Mac OS X Conference, the last week of October in Santa Clara, Calif. Check it out!

Pro Audio Mac Style

Music lovers know that the iPod and iTunes Music Store are the ultimate experience for listening to their favorite artists. But the Mac is also the perfect tool for creating music. At the upcoming O'Reilly Mac OS X Conference you can learn why the pros prefer Apple. Session lineup begins with Stewart Copeland, former drummer for the Police and diehard Mac user, and continues with professional sound engineers who rely on this platform every day. This is the event to learn all things digital audio on Mac OS X.

The Convergence of Cocoa Craftsmen

Working more efficiently in Cocoa is a skill that can benefit every Mac developer. You can improve on your own, through books, and with the help of peers. But to achieve the next level of craftsmanship, you often need to study with the masters.

Next week O'Reilly is hosting a convergence of skilled Cocoa craftsmen. Scott Anguish is leading a tutorial titled Cocoa Bindings and a session on Writing Interface Builder Palettes. During the same week, Aaron Hillegass is sharing his Best Practices for Cocoa Programmers. Just about the time you finish organizing your notes, James Duncan Davidson starts talking about Test Driven Objective-C Development.

You might also want to see what's going to happen with this technology in the upcoming Tiger release. Fortunately we have Wiley Hodges, senior product line manager, Developer Products at Apple, giving a feature presentation on Tiger, Xcode, and Java.

ADC members and Apple employees should read this notice.

Become a better craftsman by studying with the masters.

The Future of Game Audio Production

For many top composers and sound designers, the Mac is the tool of choice for videogame music and audio production. In a Wednesday morning feature presentation at the O'Reilly Mac OS X Conference, Clint Bajakian, recipient of the 2003 Game Audio Network Guild awards for Best Interactive Score and Music of the Year, walks you through his production process and demonstrates the possibilities of interactive audio. Clint will also lay out his vision for the next-generation software tools that could make the Mac an even stronger cornerstone for game audio production. A Q&A follows the presentation. Just by way of a programming note, then Stewart Copeland follows Clint with his presentation, The Secrets of Stewart Copeland, the Think Different Drummer. Don't miss Wednesday morning at the show.

Real-Time Filmmaking on Mac OS X

Sean Fitzroy and Vikki Merriman won the 2003 Boston 48 Hour Film Project competition by making a short film in just 48 hours using all Mac hardware. They bring their movie, Pie in the Sky -- an 8-minute mockumentary about a dotcom that tries to start an automated online pizza delivery service -- to the O'Reilly Mac OS X Conference on Wednesday night in a special evening presentation. This is a great way to end a day of scripting, programming, digital audio, and ingenious Mac hacks.

O'Reilly Mac OS X Conference

Changing the Rules: Automator is the Wave

This is the AppleScript environment that many of us have been waiting for: Automator. Tiger's new Personal Automation Assistant is sure to change the way people use their computers and the way developers create and market their software. AppleScript Product Manager Sal Soghoian gives an advance peek at the O'Reilly Mac OS X Conference, the last week of October in Santa Clara, Calif.

Meet the Insanely Great Mac

Yes, we love Safari, Firefox, BBEdit, Photoshop, and all of the other terrific Mac apps that we use in our daily work. But your PowerBook has another amazing side to its personality. Steve coined the phrase "Insanely Great" a long time ago, and he hit the nail on the head. At the upcoming Mac OS X Conference we built the Insanely Great Mac Track for sessions such as Utterly Simple Webcasting Hacks with QuickTime, Digital Forensic Acquisition and Analysis, Building the Macintosh Television Studio, and The Best Smart Home Hacks -- just to name a few. Spend a few days with us and set your Mac free to greatness.

How to Run Your Own Software Business

Software developers can get into the business of publishing their own creations without needing to raise millions of dollars of venture capital. Dan Wood, president of Karelia Software, LLC (and of Watson fame) has put together an all-star panel including Brent Simmons and Will Shipley on Tuesday at the Mac OS X Conf. to show you the inside secrets of a successful business. Later that same day, you can attend Messaging & Branding; After the Product is Developed, What Next? with Sam Levin and Scott Sheppard. Tuesday also features Chris Bourdon and Wiley Hodges of Apple talking about Tiger, and an evening event with Andy Ihnatko. Oh my!

Hands on Podcasting

Lenn Pryor, of fame, is going to lead a session titled, Podcasting: Consuming, Producing, and Distributing DIY Radio.

I saw this technique of do-it-yourself radio production being used at the Web 2.0 Conference, and I think it definitely fits in nicely with our Insanely Great Mac Track along with Smart Home Hacks, the Life Hacks and 43 Folders Super Session, and Utterly Simple Webcasting Hacks with QuickTime Streaming Server... just to name a few other sessions in this track.

The Mac OS X Conference runs Oct. 25 - 28 in Santa Clara, Calif.

Derrick Story is the author of The Photoshop CS4 Companion for Photographers, The Digital Photography Companion, and Digital Photography Hacks, and coauthor of iPhoto: The Missing Manual, with David Pogue. You can follow him on Twitter or visit

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